Strategy

Strategy

Are you juggling too many priorities at the same time? Lacking a clear direction? Finding that nothing is truly moving forward and unsure of how to push for momentum? Missing discipline to execute on your prioritiesacross departments? Or losing sight of the long-term perspective?

Invest in strategy to drive predictable growth and sustainable performance.

We challenge leaders and CEOs to elevate their strategic planning in a provocatively positive way to raise their standards of performance.

CEOs tend to spend more than 50% of their time in their business focusing on the day-to-day execution. Instead, they should be working on the business, linking the bigger picture to the day-to-day actions, reaching goals at a faster pace.

CTO, US
“You have radically changed my thinking”
Co-founder, Canada
“By asking the right questions, Mylyn showed me a perspective I simply did not have”
CEO, New York
“When I canvased for recommendations for a strategy and change management facilitator the one name that kept coming up was Paul O’Kelly. Paul and the Mylyn team have worked with KEMP since 2011 and has been instrumental to our continued success and growth. His ability to rapidly understand and positively influence the DNA of a company is world class.”
CTO, Ireland
“Thank you for changing my perspective on so many things and for teaching me new ways to approach projects, problems, people and adventures”
CEO, UK
“Thank you for what you have done for our team, and for me, your work is changing my life”

These are some of the common approaches we take to exploring strategy with our clients – get in touch to see how we can support you by meeting you where you are at and uncovering the best way forward.

Thrive & Grow Programme
The Thrive and Grow experience challenges leaders and their teams in a provocatively positive way to raise their standards of performance.

It’s a growth journey: helping your organisation reach its full potential.

Built on 30 years of experience, our work is designed to establish cohesive, high-performing teams with a shared vision and strategy for the future.

This Programme is Focused on Three Elements:
• Strategic Planning
• CEO 1:1 Coaching
• Team Cohesion
Group Growth Programme
The Group Growth Programme is for leaders who wish to grow themselves and their business with ease, speed and confidence, supported by peers and experts.
This programme is facilitated in a group setting paired with individual coaching, to elevate your personal and professional growth.

We work closely with committed CEOs to establish the coaching relationship and make sure there is a fit for the Group Growth Programme.

The Three Core Parts of This Programme Are:
• Proven growth tools & systems for strategic planning.
• Expert coaching and 1:1 support to grow your confidence.
• Peer group learnings in a safe and supportive space.
Strategic Planning Workshop
Engage in a Strategic Planning Workshop to bring your business forward. It’s not just about planning; it’s about building a culture of performance and momentum that sustains growth year after year.

We facilitate full-day or half-day workshops to help you get ON your business.

You walk away with practical tools like the One Page Strategic Plan and 3HAG Map, enabling you to visualise and communicate your growth trajectory effectively.

We meet you where you are and help bring forward the best in you, your team and your organisation.

Start the conversation
Naoise O'Kelly Hughes

Managing Director

Having worked alongside her father Paul in the business for a number of years, in 2024 Naoise took over the role of Managing Director. With top talents of Communication, Positivity and WOO, Naoise’s role in the business relates to all things ‘people focused’. Naoise is a Certified Gallup Strengths Coach and along with her expertise in Employee Engagement and Interventions she provides support to CEOs and Leadership Teams on enhancing this critical part of their businesses.

With over a decade of experience in demanding leadership roles within the not‑for‑profit sector, Naoise brings deep, hands‑on expertise in strategy development and delivery. She has held senior management positions with responsibility for people leadership, frontline service delivery, and organisational performance. As a member of an executive leadership team, she played a key role in governance, regulation, and the oversight of high‑quality service provision within one of Ireland’s largest disability organisations. Throughout her career, Naoise has championed Appreciative Inquiry and strengths‑based approaches, embedding these principles into both leadership practice and organisational culture.

With a key focus on the involvement and integration of all key stakeholders, Naoise’s experience extends to group facilitation, workshop coordination, mentoring, professional supervision and extensive human resource management, including building positive relationships with trade unions. Naoise facilitates Culture Design Workshops supporting clients to transform how their teams work, lead, and create.

Naoise is also Predictive Index Associate, specialising in talent optimisation for recruitment, career development and retention. Naoise holds an MBA from the Technical University of Dublin where she explored employee engagement as a key focus area. She also has a post-graduate Certificate in Behaviour Support, a post-graduate Diploma in Social Policy and a Bachelor of Arts in Social Care. Naoise is a Board Director of a Section 38 Disability Service. She lives in the South East of Ireland with her husband and the chaos of four young daughters. Outside of work you will find her in her touring caravan or on the GAA sideline.

Contact Naoise
Schedule an Appointment
Paul O'Kelly

Strategist, Coach, Consultant & Founder

For over 35 years, Paul O’Kelly has worked as a strategist, coach, consultant, and trusted advisor to purpose-driven leaders who seek to consistently make breakthroughs in their thinking, planning, and performance. Paul is the Founder of Mylyn, which encompasses his rich tapestry of three decades worth of clients, businesses, collaborators, partners and associates.

While Paul has no “typical client company”, his simple measure for the unique impact of his work is based on his clients’ enduring and unreserved referrals. This has led Paul to work with an eclectic mix of clients across the world. His portfolio spans start-ups, Fortune 100 corporations, century-old family businesses, not for profits, and government departments, as well as those in the food, technology, banking, professional services, and educational sectors.

A growth mindset among his client’s leadership team is the common thread that connects each project. Paul’s mission is to work with those who are inspired by a deep sense of purpose, have a desire to build great teams and cultures, and those who are humble and dare to make value- and principle-driven decisions. Paul has worked globally from San Francisco to Vancouver, Romania to Africa, Singapore to Sydney with household name brands spanning Dell Technologies, Bord na Mona, Dubai Government, GAA, KEMP Technologies, Trinity College Dublin, Bank of Ireland, and Activision. His clients have received 100’s of awards, including Best Place to Work, EY Entrepreneur of the Year, Deloitte Fast 50, Ethnic Entrepreneur of the Year, and Best Managed Company.

Paul’s primary degree was with NCPE/Thomond from the University of Limerick, where he is a member of the Founding Class Endowment Fund Working Group. Since then, he has completed dozens of educational certifications including the altMBA, Appreciative Inquiry, Marshall Goldsmith’s Stakeholder Coaching, and Sports Psychology at Newcastle University. He is a member of numerous boards and is a regular speaker at events and forums. As an experienced sports and performance coach at national and international levels, Paul enjoys working “under the radar” with teams and individual athletes. With his wife Margaret, he lives between Offaly, Wexford and Philadelphia in the U.S., never far from his daughters and grandchildren.

Contact Paul
Schedule an Appointment
Brian Colleran

Consultant, Metronomics Leadership Coach

As a Metronomics CEO and Leadership Team coach at Mylyn, Brian draws on his experience as a senior executive, business coach, and network leader to deliver a strategic, results-focused approach that helps organisations grow and succeed.

Brian’s journey reflects a rare blend of practical industry leadership and coaching excellence. He has managed large-scale organisational transformations, driven business growth, and spearheaded innovative training and management development initiatives for both SMEs and national agencies. His client engagements – spanning sectors such as education, pharma, publishing, and enterprise development – demonstrate his talent for building strong partnerships and aligning strategy with actionable results.

With more than 35 years of experience with business leadership, strategy and coaching and former roles as Group General Manager, Business Manager, Business Development Manager and Training Consultant, Brian has expertise within the Metronomics Systems to empower leaders through structured frameworks.

Brian is known for his ability to support CEO and leadership teams in turning vision into reality – whether by building robust strategies, mentoring emerging talent, or guiding transformation journeys. He is a graduate of ATU, University of Galway, and TU Dublin, with certifications in modern leadership and assessment methodologies. His approach is grounded in real-world experience, empathy for the challenges leaders face, and an unwavering commitment to helping clients bridge the gap between ambition and execution.

“I understand and have lived the experience of what it’s like as a company leader or senior executive to face the big challenges, drive a business forward, and turn strategy into everyday actions that lead to success.”

Brian’s energy and commitment to delivering value mirror Mylyn’s purpose: bringing out the best in people and nurturing exceptional teams to unlock organisational possibility.

Connect with Brian at Mylyn—where people and potential come first.

Contact Brian
Schedule an Appointment
Caroline Morrissey

Executive Assistant
Planner - Logistics - Administration

Caroline is a highly experienced and proactive self-learner in administration, logistics, planning and event co-ordination. She ensures a consistent and cohesive approach to our client relationships. She has nearly two decades experience in large corporate settings providing high level administrative support to senior leaders, their teams and advisory boards.

Her attention to detail within our dynamic team, ensures we deliver exceptional service to our clients enabling them to make positive changes within their company and build high impact cultures where people thrive and grow. Caroline is action focused and supports our team to drive high standards in our planning and delivery. Along with being super-efficient, Caroline is an innovator and problem solver. In her spare time Caroline enjoys cooking and gardening. She resides in Co Limerick with her husband and two daughters.

Contact Caroline
Monique Veni Jørgensen

Content Strategist

Creator – Editor – Activator

Specialising in international communications, Monique manages Mylyn’s communication strategy and efforts.

Her eye for detail, care for words and knowledge of strategic initiatives ensure consistent messaging across our external communications.

Monique is also the author of Unleash Your Superpower: A Hand- & Workbook on the Strengths-based Approach, published with Strengths Consultancy in Amsterdam, aimed at helping people do more of what works and unleash potential.

She always aims to stimulate collaboration across borders and industries with her work. Having studied communication at several international colleges and universities in Europe, she uses words as her finest tool.

You can typically find her traveling the world with a computer under her arm.

Contact Monique
Derry Heraty

Consultant - Sales Excellence - Advisory - Coach

Derry is a passionate and persevering Sales and Sales Operations leader with a proven track record of delivering results. Throughout his career he has led and collaborated effectively with teams across multiple geographies and business functions to build highly effective sales teams, deliver multi-million-dollar cost savings and/or significantly improved sales productivity through sales process optimisation, automation and analytics.

Derry works with senior leaders in growing SME and established enterprise companies to define and deploy sales processes, structures and tools to improve sales performance and optimise productivity. He focuses on sales operations with expertise in Sales Strategy, Sales Process and Sales Systems and Tools.

In his early career, Derry spent several years as a sales representative for a number of Irish companies looking to expand their export operations. He sold into over 20 foreign countries, learning all the time about the nuances and cultural adjustments needed to sell outside Ireland. Over a 13-year period working in Symantec’s global sales operations team, he led a wide variety of projects and programs focused on sales productivity, process optimisation and customer data quality. He has held Directorships and key senior roles and has assisted multiple companies with their sales and sales operations functions including Kemp Technologies – a global IT hardware provider subsequently sold for $258m.

Derry is a trusted advisor and coach to senior leaders. He designs and facilitates strategic planning sessions with C-Level teams and ensures rigorous execution through discipline and systemisation.

Away from all things work, Derry can be found on the golf course in the South West of Ireland working on his handicap.

Contact Derry
Olaf Sell

Consultant

Olaf Sell is a growth advisor, strategist and trusted sparring partner to founders, CEOs and leadership teams. For more than a decade, he has helped fast-growing organisations across Germany and Europe turn ambition into clear strategy, strong leadership alignment and disciplined execution.

As Founder of JUSTGROW, Olaf created Growth Circles and Leadership Sprints; practical formats that help leadership teams build clarity, commitment and momentum without unnecessary complexity. He also advises executive teams in larger mid-sized organisations on strategic realignment, organisational redesign, turnaround, post-investment integration and the development of scalable operating models.

Olaf works co-creatively with his clients, tailoring tools, routines and governance structures to their particular context. His focus is always on clear accountability and measurable progress. His experience spans technology, financial and professional services, energy, logistics and consumer goods, including founder-led businesses and private equity or venture capital-backed organisations.

Olaf is a Certified Executive and Team Coach, Certified Growth Advisor and Systemic Business Coach. He is also a TEDx organiser and an active member of several international coaching and growth networks.

Based in Munich, Olaf works across Germany and Europe. Outside work, he enjoys time with family and friends and feels most at home in the mountains.

Ambition without discipline is just noise. Olaf helps leadership teams bring both together.

Contact Olaf
Natalie Reid McEvoy

Consultant

Natalie loves to help her clients tackle strategic knots – whether creative or business related – to build brands with impact, and get teams fired up to deliver them with confidence.

With over 16 years in the industry she has built a unique perspective, blending thinking from creative brand agencies, management consultancies and work within senior client roles.

She’s highly collaborative and believes in shaping projects to create deeper team alignment – helping stretch her clients to answer their challenges in bolder, more creative ways.

Natalie read History and German at Sheffield University and is fluent in French and German.

Her work spans many different industries, and geographies, inspiring her to dive deep, remain curious and uncover the insights and patterns to craft truly tailored strategies that go beyond what clients asked for, to deliver what they never realised they needed.

Contact Natalie
Growth Story - CEO Trinzo, Liam Turley

A Growth Story

Trinzo grew out of a mission to make TechMed solutions more accessible. The CEO, Liam Turley, had no prior business experience when launching Trinzo, but together with his partner, an executive coach from Mylyn and the Metronome system, they scaled Trinzo from X amount of people to X amount of people in just X number of years.

Liam’s story is what we and Metronomics refer to as a war story.

Culture Innovation - Etex Exteriors

Since 1905 Etex, Belgium, has been pioneering to become a global leader in lightweight construction solutions. Its people are driven by a desire to inspire people around the world to build living spaces that are ever more safe, sustainable, smart and beautiful. Etex employs 11,000 people across 110 facilities in 42 countries.

People First – Serving Customers – Sustaining Growth

Our Team was first retained by Etex through its Tegral, Ireland, leadership team in in 2000. Through a Think Customers project Tegral teams were brought on a deep dive into customer relationships and strategic value propositions.  With these customer experience insights they built a strategic platform for growth. At the heart of the project success was the client’s growth mindset, and deep commitment to developing their people.

The teams worked at the nexus of strategy, leadership and culture renovation with an unrelenting focus on the best interests of customers. This clarity of focus enabled Tegral to build one of Ireland’s most recognized construction industry brands.

In the last five years our work with Etex has centred around the Exteriors Division headquartered in Belgium. We are continuing to work with the leadership team as they consolidate and accelerate growth in fibre cement solutions for roofing, facades and terraces. Our work involves workshops with the leadership team and dozens of teams across the globe.  For example, “Lighthouse” workshops in 13 countries refined Etex’s purpose “Inspiring ways of Living”. These workshops designed on Appreciative Inquiry principles brought the Purpose alive and lived in the organisation at all levels and was experienced by customers.  This vibrant engagement was one of the foundational factors which allowed Covid to be an accelerator of positive change at Etex Exteriors.

During Covid we designed and facilitated dozens of virtual workshops involving participants from more than 30 countries.

Accelerating purpose-driven change

Strategy, Culture, Leadership, Teamwork, High Performance

In the last three years Etex Exteriors successfully focused on three big moves; engaged and passionate employees, superior customer focus and commitment to innovation driven by sustainability.  To quote Michael Fenlon, CEO:

“This new brand architecture helped us focus, and our teams thoroughly revamped our business models for each brand to place our customers in the centre of what we do. Our teams have already put in huge amounts of work when it comes to mapping out the customer journeys for our three core brands. Now, the Exteriors team is working across boundaries to pilot and scale up disruptive ideas, redefining ourselves to ensure that we adapt in an agile way to our customers’ needs.” – Micheal Fenlon, CEO.

Thrive & Grow Journey - Fitzgerald Powe

In The Currency News: Stuart Fitzgerald, CEO of Fitzgerald Power

During lock-down I became interested in the Sky Atlantic show Billions and the impact an executive coach had on the performance of the fictional hedge fund team. My wife was convinced that this interest was based solely on the fact that the executive coach, Wendy Rhoades, was glamourous and sexy. She may have had a point, but whatever the reason I ended up researching the topic and ultimately hiring a team of business coaches to work with my accountancy firm, Fitzgerald Power.

Paul O’Kelly, an Offaly man in his mid-sixties, is different to Wendy but he’s glamorous and sexy in his own way. Paul and his colleague Nicola Colleran have been working with Fitzgerald Power for eighteen months helping to build the leadership capabilities of our senior team while overseeing our strategic planning and execution work.

What follows is a brief summary of my experience to date.

It’s like personal training …. with less shouting.

What gets measured gets held over you until it’s done.

Much like the muscle-bound beefcake who screams, “one more rep” as he abruptly brings you to the conclusion that bed is a more appropriate 6am setting than the gym for a middle-aged man, a business coach will hold you accountable.

We all perform better when we have someone to answer to. The difficulty for entrepreneurs and people running companies is that there often isn’t anybody to fill this role. Leadership can be lonely. If you’ve done your job properly the people who work in your business will be talented, committed and highly capable. But they don’t share your experience and they won’t really hold you accountable. That’s not how it works.

Lizzo might be her own soulmate, but I do better when I’ve got someone to answer to.

What does your business coach hold you accountable to? If they’re any good the business plan and objectives that you and your team has developed under their guidance. They will help you to articulate clear goals and will work with you to build a step-by-step execution plan.

In our case we build and refine our plan in a cloud-based planning and execution system called Metronome. This system is used to guide our management meetings with each member of the leadership team responsible for a quarterly priority, the progress of which is tracked through Metronome. Each quarterly priority, which is agreed upon at our quarterly off-site meeting, is specifically designed to move the business plan forward.

The actual strategic framework we use is a topic for another article but suffice to say the design and execution of the plan is overseen by our coaches who facilitate the quarterly off-site and help to ensure what we are doing is relatively sensible and aligns with our overall objectives.

Developing a growth mindset.

The term Growth Mindset was coined by American psychologist Carol Dweck in 2015 when she said; “In a growth mindset, people believe that their most basic abilities can be developed through dedication and hard work—brains and talent are just the starting point. This view creates a love of learning and a resilience that is essential for great accomplishment.”

Working with Paul and Nicola has created lots of benefits for Fitzgerald Power, but the development of a growth mindset across our business has been the biggest win. In preparation for our quarterly offsites our senior team reads a business or leadership book that is relevant to the theme of the meeting (along with other pre-reading and preparatory work). These books are analysed and discussed by the group in a way that I couldn’t have imagined eighteen months ago. The process has built confidence and collegiality and makes our discussions more focussed and better informed.

Our intention is to cascade these initiatives throughout our organisation.

Part of my monthly one-to-one meeting with Paul focusses on the development of our senior team and the support they need to grow their leadership capabilities. The ultimate output is an individual scorecard for each role with agreed metrics and a personal development plan.

These plans are informed, in part, by the results of our senior team’s Predictive Index Behavioural Assessment which has helped us to understand our different personality types, our respective strengths and weaknesses and how we gel together as a senior team.

Our intention is to cascade these initiatives throughout our organisation.

We have converted a former meeting room into a small library (it’s very small and I use the term library loosely) where the books the leadership team is reading and other learning materials such as the Harvard Business Review will be made available to the entire company.

In recent weeks we have launched a companywide mentoring program where everybody working in our business can benefit from one-to-one coaching from a member of our senior team. It’s an idea we borrowed from Joe McVeigh and Mark Homan who run the legal practice BHSM and did a very good job of selling me on the benefits as we enjoyed a few pints together following Ireland’s resounding victory over France. It might have been the occasion, but it all made perfect sense that evening.

Our mentors and mentees will undertake a training course to ensure they get the best out of the process. Given the positive impact this mentorship program could have on Fitzgerald Power, the senior team is currently reading The Coaching Habit which is a fantastic manual for anybody interested in building a coaching culture in their organisation.

The positive momentum of this company wide growth mindset is a virtuous cycle that has led to better engagement and a real focus on the support the individual members of our team need to grow and develop in their respective roles.

Finding the perfect debs date.

In typical fashion I didn’t really know what I was looking for when I started the business coach recruitment process. I just knew I needed help and an external perspective.

Jasper Walshe, one of the prospective coaches I met, asked me a great question, “are you looking for leadership coaching, strategic input or both?”

Jasper’s question helped clarify my thinking. It was a generous interjection considering; (a) he probably already knew the answer, and (b) the focus of Jasper’s business is leadership development and not strategy.

Having copied my homework from Jasper I eventually met Paul and told him I was looking for a cross between Wendy Rhoades and Warren Buffett. We agreed it was a modest hurdle and one we should easily clear. Time will tell but so far so good.

Thanks to Stuart for sharing this which was first published on The Currency News.

Caoimhe O'Kelly Beil

Consultant

With 20 years of experience, Caoimhe’s specialisation is at the nexus of technology, people and performance. Driving executional success for multinational corporations, Caoimhe’s roles have included Head of Global IT Support in an organisation of 27,000 people, leading a team of 150, and managing a $20 million budget, as well as spearheading organisational design programs for 400 global staff, from competency development to job functionality. Delivering organisational solutions to enable multiple disparate entities to become a united regionally-focused globally-scaled organisation is one of Caoimhe’s strengths.

She has extensive experience and knowledge of the AEC industry (14 years) servicing multiple verticals. Blending her expertise as a Design Thinking and Appreciative Inquiry practitioner, she has deep experience designing, leading and facilitating workshops enabling complex digital transformation, solutions development, stakeholder collaboration, and strategic visioning.

Caoimhe O’Kelly Beil is a graduate of the University of Limerick with a Bachelor of Technology, IT and Telecommunications, a graduate of the altMBA by Seth Godin in 2020, has a Masters Certificate in IS/IT Project Management from Villanova University, and is ITIL V3 certified. She lives in Philadelphia, close enough to the snowboarding slopes in winter and beaches in summer, with her husband and two

Contact Caoimhe